The Expanded Social Marketing Project in Nigeria (ESMPIN) is a five-year $56 million project funded by the United States Agency for International Development (USAID). Through ESMPIN, the Society for Family Health, in collaboration with Population Service International (PSI), BBC Media Action and Association for Reproductive and Family Health (ARFH), aims to expand access to Child spacing and improve child survival in Nigeria through the private sector market. USAID is additionally donating $30 million USD in Child Spacing and Child Survival commodities. Contracted in April 2011 to SFH―the lead implementing partner―the project’s operations commenced in July the same year.
The project’s key objectives are to significantly expand Child Spacing access and availability; increase knowledge, attitudes, perception, and practices towards child spacing; engender a sustainable partnership with key stakeholders; and enhance the capability of the commercial sector in Nigeria to provide Child spacing products. The ESMPIN team has proposed to act as a spur in Nigeria’s Child spacing intervention efforts in three significant ways:
- Providing direct provision of over 23 million couples years of protection (CYP) and contribute to achieve national CPR of 19.7% over the life of the project.
- Growing the overall market for Child Spacing products in Nigeria by generating increased demand.
- Promoting graduation of short-term method users to increasingly use mid-term and longer-acting methods.