Expanded Social Marketing Project In Nigeria (ESMPIN)

The Expanded Social Marketing Project in Nigeria (ESMPIN) is a five-year $56 million project funded by the United States Agency for International Development (USAID). Through ESMPIN, the Society for Family Health, in collaboration with Population Service International (PSI), BBC Media Action and Association for Reproductive and Family Health (ARFH), aims to expand access to Child spacing and improve child survival in Nigeria through the private sector market. USAID is additionally donating $30 million USD in Child Spacing and Child Survival commodities. Contracted in April 2011 to SFH―the lead implementing partner―the project’s operations commenced in July the same year.

The modern contraceptive prevalence rate (CPR) in Nigeria is estimated at 9.7%. CPR is as low as 2% in some regions. Additionally, since 2003, the total fertility rate has been estimated at 5.7%. Nigeria's Child spacing statistics are also characterized by a high maternal mortality rate, 545 in 100,000 births and an average unmet Child Spacing (FP) need of 20%.ESMPIN represents a contribution of the United States Government to federal government efforts to improve the above appalling indices with a specific mandate for ESMPIN to use a social marketing evidence based approach to expand access to Child spacing services and improve child survival.

The project’s key objectives are to significantly expand Child Spacing access and availability; increase knowledge, attitudes, perception, and practices towards child spacing; engender a sustainable partnership with key stakeholders; and enhance the capability of the commercial sector in Nigeria to provide Child spacing products. The ESMPIN team has proposed to act as a spur in Nigeria’s Child spacing intervention efforts in three significant ways: (1) Providing direct provision of over 23 million couples years of protection (CYP) and contribute to achieve national CPR of 19.7% over the life of the project; (2) ( 2) Growing the overall market for Child Spacing products in Nigeria by generating increased demand; (3) (3) Promoting graduation of short-term method users to increasingly use mid-term and longer-acting methods.

There was high unmet need for child spacing methods, low perceived availability of child spacing methods and poor coverage outside urban areas in Northern Nigeria. These resulted to women struggle to find choices in contraception or they may simply do without child spacing services.

In order to meet up with these challenges ESMPIN through ARFH introduced approach which has been found to contribute to increase in contraceptive usage in Nigeria targeting four Northern States. These are Kebbi, Katsina, Jigawa and Zamfara States. This approach is Community Based Distribution (CBD). CBD offers the potential to significantly increase uptake of, and access to, a variety health commodities and services, particularly by underserved groups. CBD programs have played and will continue to play a significant role in bringing health information, services and commodities to clients who otherwise might not have reliable access to such goods and services. In these States, there is low female literacy, cultural norms, high rates of polygamy and early marriage which have contributed to high total fertility rates (TFR) ranging from 6.0 - 8.7 children per woman (NDHS, 2008). These states have been documented to have high maternal and child mortality, unmet meets of 20.8% each, CPR of 1.8% to 1.9% (NPC and ICF Macro, 2009) and an average growth rate of 3.0%

In creating availability and accessibility to affordable products and methods, ESMPIN has identified two Community Based Organizations (CBOs) in each of the 4 project states to partner with all through the project life span. The selected CBOs will coordinate the activities of the trained Community Based Distribution agents (CBDAS) in the Local Government Areas. The State Project Officers will supervise the activities of CBOs in the State.

The CBOs are:-
Kebbi State:
  • Youth Reproductive Health of Nigeria (YOREHN)
  • Youth Advancement Organization of Nigeria (YAON):

Katsina State:
  • Family Health and Youth Empowerment Organization (FAHYE)
  • Society for Women Development and Empowerment of Nigeria (SWODEN)

Jigawa State:
  • Society for Women Development and Empowerment of Nigeria (SWODEN)
  • Village Development Initiative (VILDEV)

Zamfara State:
  • Center for Community Excellence (CENCEX)
  • Millenium Development Centre (MDC)


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Abuja: Millenium Builders Plaza, 1st Floor, Block C, Plot 251 Cadastral Zone, Herbert Macaulay Way, Central District Area, Abuja, Nigeria

Ibadan: ARFH HOUSE, Plot 815A, Army Officers' Mess Road, Near Ikolaba Grammar School, Agodi G.R.A., Ikolaba, Ibadan
P.O. Box 30259 Secretariat, Ibadan , Oyo State, Nigeria.


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