ARFH’s Role in the Expanded Social Marketing Project in Nigeria – ESMPIN (VIDEO)

The Expanded Social Marketing Project in Nigeria (ESMPIN) is a five-year project funded by United States Agency for International Development, which is in its closing weeks. Through ESMPIN, the Association for Reproductive and Family Health (ARFH) collaborated with the Society for Family Health (SFH), Population Service International (PSI) and BBC Media Action with aim of expanding access to child spacing and child survival products in Nigeria through the private sector.

ARFH implements the community-based distribution component of the ESMPIN programme with the help of about 2,000 Community-Based Distribution Agents (CBDAs) in 64 local governments situated in 4 northern states, namely: Jigawa, Katsina, Kebbi and Zamfara.

These CBDAs are volunteers selected by traditional and religious leaders, and were trained by ARFH on demand creation, interpersonal communication and ESMPIN thematic areas of child spacing, malaria, diarrhea and nutrition (exclusive breastfeeding) to be able to enlighten people and distribute family planning and child survival commodities in communities.

ESMPIN is the largest family planning project in Nigeria.